Which Forex News Reports Are Trade-worthy

News trading is an excellent way of profiting in the Forex market. Economic news usually has the ability to increase volatility and thus potential trade opportunities in the market. However, it is important to only trade the news that has the highest ability to cause movements in the market. As much as the markets often react to the majority of economic news from different countries, those from big economies such as the U.S. and Europe play a significant role on currency market moves.

Here are some news reports that are trade-worthy:

Interest rates
Interest rates have the ability to cause significant movements in the Forex market. By increasing, maintaining, or lowering interest rates, central banks exert influence over the value of currencies. If raised, the exchange rate of a particular currency would appreciate in value, and if decreased, the exchange rate would depreciate in value. When an interest rate rises, it would offer lenders in an economy a higher return as compared to other countries; therefore, there would be an increased inflow of foreign capital that ultimately would cause the value of a currency to appreciate. Generally, it is seen as a good thing when interest rates increase and a bad thing when interest rates decrease.
Economic indicators
Economic indicators give a picture of the general performance of the economy of a country. They enable analysis of current performance and future forecasts of the economy of a country. Economic indicators comprise of various indices, earnings reports, and economic summaries, and some of which include Gross Domestic Product (GDP), Gross National Product (GNP), Consumer spending, capital expenditure, and government expenditure.
Inflation rates
As a general rule, a country having a high inflation rate usually has a weak currency, since its purchasing power decreases as compared to other currencies of its trading partners. To strengthen the value of a currency, the central bank of a country may make a decision to increase the interest rates.
Employment indicators
In order to comprehend the economic health of a country, it is essential to know the employment statistics of that particular country. Therefore, various employment indicators released on a regular basis are very important in affecting the value of currencies in the Forex market. An example of this is the U.S. Non-Farm Payroll released on a monthly basis.
Balance of trade announcements
As a general rule, a country with a positive Balance of Trade (BOT) usually has a rising currency.

Entrepreneur, Goal Setting!

Home based business, online business, MLM or if you are in direct sales, you have to be goal oriented to be successful. If you are new or experienced, without a goal the chances are you will be part of the 97% of entrepreneurs that will fail this year. Knowing how to set up your goals, how to break them down will play a major part of all entrepreneur success.

If you are new, you goal may be to quit your job or make enough money so your spouse can stay home. If you are experienced, you goal might be to win a major competition within your organization. Either way, the 1st step is to establish your main goal. The reason is we will work from the top to the bottom to establish a plan of action to achieve your goals.

For the sake of this article, we will use the new entrepreneur as an example. So lets you make $4,000 a month at your current job. To replace your income, you will need to make around $3,500 monthly with your online business. So write $3,500 at the top of a board or a blank piece of paper.

Next we need to figure out how many sales you need to make to create a $3,500 income. So lets say the average sale with your business is $100 and your commission for each sale is $50. So to make $3,500, you need make 70 sales each month which would equal $7,000 in sales and $3,500 in income. Write on your board 70 sales below your main goal.

After that we need to establish how many leads every month you will need to make 70 sales. You find out that your business model average is that you make a sale for every 10 leads (this is just an example) so you will need 700 leads to make $7,000 in sales. Write on your board 700 leads monthly below your monthly sales.

The last step is to breakdown the number of monthly leads into a daily number of leads. So if you need 700 leads every month, than you need 23.3 leads per day. Write 23.3 leads on your board below your monthly leads.

Work with the daily number, celebrate every time you achieve you daily goal with a small reward. If you meet your daily goal, you will meet your monthly goal and first thing you will know is that you will hand your letter of resignation to your boss with a big smile on your face. One last advice, keep your goals very visible to you at all time. Make sure you can see them every day and dont make too much fun of your boss when you quit.

To your success,Ghyslain

Ways An Entrepreneur Can Use The Law Of Attraction To Be Successful

It is true that anyone can benefit from grasping the concepts of the law of attraction and applying them, and any entrepreneur who grasps these concepts can be wildly successful. This is because the idea behind this law is that your feelings and thoughts affect your reality. When you align your vision and goals in life with your thoughts and feelings, life will become nothing short of magical. If you are a businessperson, you can be successful using the law of attraction in the following ways:

Following your passion

The main concept of the law of attraction is to do what your heart desires. If you follow your passion then everything else will simply fall into place. The law will help you attract whatever you need in order for your passion to radiate. An excellent way to do that is to make a vision board.

Building better relationships

By using the law of attraction, you can attract people who share your vision and passion. If you are a businessperson, you can use this law to attract investors, customers and clients. You will not only attract these people but you will be able to build better relationships with them. This will lead to higher customer satisfaction, which will enhance your business. You will also be able to form lasting personal friendships.

Making more money and personal growth

The law of attraction works on the principle that everything is energy, including money. Therefore, this law states that you can attract money with your thoughts and feelings but you must act in harmony with the laws of the universe. This certainly works towards improving your business and enhancing your personal growth.

Offering valuable service

One of the main things of succeeding in your business is giving your clients or customers valuable service to keep them coming back. The law of attraction can help achieve. If you know what you want in your business, you will be the best at what you do, hence you will offer valuable service to clients or customers.

You will fall in love with your work, which will enable you to be happy when serving your customers. This positive energy will affect the people you serve in a positive way. You want to understand this concept, mind movies can help in the law of attraction. You can also invest in a personal development program. It is not that expensive yet the benefits are unbelievable.

Get more information about how Mind Movies can help in the Law of Attraction from my site .

Save Money with Small Business Management Software

Small businesses owners often find that there are certain times of the year when cash flow is not as healthy as it could be. This could be due to the fact that the business has seasonal customers, money being spent wastefully or through outmoded business practices. Regardless of the reason as to why money is being lost one thing is for certain good business owners and managers are all looking for a way to save the business money.

One way to save money in a small business is to implement small business management software. Software such as this enables a business with less than 50 employees to be operated via one software application. By being able to switch to one application a small business owner can save thousands every year as all other applications that require a monthly or annual fee to be discontinued.

As soon as they see just what small business management software can do many business owners and managers are keen to start using it. Not only can small business management software save a business money in terms of slashing the number of applications a business has to pay for it also saves money in other ways such as:

Increasing the number of leads that are converted into sales with ease. When using small business management software an employee can create a quote and save this to a customers file. This will contain their contact details and other relevant information. If this quote is not accepted within a certain period of time, this lead can then be chased up by the sales department.

By ensuring that projects are always completed on time a business will not lose customers. With small business management software projects can be assigned and tracked in real time. Managers and owners can quickly and easily check on projects that are nearing their due date in order to ensure that they are progressing as they should be. By utilizing this feature projects should never be behind schedule ever again, which means that money will be saved in the long run through customer retention.

Small business management software also allows employee calendars to be seen by owners and managers at a glance. This means that projects and so on can be planned with regard to staffing numbers. Money is therefore saved by ensuring that all employees are working to capacity and not being diverted to projects which are already fully subscribed.

As small business management software is web based it means that it can be accessed from anywhere in the world that has an internet connection. So if a manager or owner is away from the office on business they can access the application and get any information that they need. This saves business money as laptops and mobile internet is not required when an owner or manager visits potential customers.

These are just a few of the ways in which small business management software can save a business money each month.

Personalized Koozies – Five Ways To Use Personalized Koozies For Your Small Business

As giveaways at job fairs: with the economy the way it is, businesses need as much exposure as they could acquire, as well as exactly what better place than through a job fair. Even if you’re not planning on employing a lots of individuals, personalized Koozies still make a good promotional giveaway product that attendees may take along with them. This is particularly beneficial if you’re a service kind of company, and may keep your name right in front of their minds for some time to come.

2. Charity happenings: whenever charities are trying to boost money, the first to be approached are local businesses in your community exactly where they will be holding their fundraising affair. By including personalized Koozies with your logo along with name on them, you not just practice good local community assistance through assisting the charity with their fund raising, you get nice publicity and also advertising for your business at the same time. Designing them to replicate the charitys concept as well as colors makes them a collectible, too.

3. As sales giveaways: in case your business endures sales, then providing personalized Koozies in your sales agents for use as part of their own personal promotional deals is a great idea. Whenever they contact a new customer, they are able to leave one or more with them as being a gift for being attentive to the presentation. At product sales seminars for your enterprise niche, they generate great gifts for your prime sales staff, customized with their accomplishments, or as a free gift throughout the meeting.

4. When sponsoring local sports clubs: lots of companies today will support local sports teams as part of their promotion efforts. Precisely why stop at just supplying jerseys for any Little League team, when you could give personalized Koozies also? You may have them imprinted up with the team name, their logo, and also the season or perhaps year. They will show how much you care about the kids, and provide them, and their guardians, something to remember your sponsorship as well as your small business.

5. At welcome centres or even chambers of commerce: When individuals move into a new community, they generally check with local workplaces for names of organizations they may have need of in the foreseeable future. Chambers of commerce would gladly supply space for giveaways to new people, as well as handy stuff like personalized Koozies will always be delightful. The Welcome Wagon will always be searching for new gift items to incorporate in their welcome deals, also. Exactly why not provide them with a few cases of Koozies along with your logo, name as well as contact information to encouraged newbies with?

TANNAN’S BANKING LAW AND PRACTICE IN INDIA

TANNAN’S BANKING LAW AND PRACTICE IN INDIA- is a classic legal Treatise and most comprehensive, authentic, authoritative, widely acclaimed,appreciated, recognised and recommended masterwork on the Banking Law and Practice in India since decades, to be precise since 84 years of thefirst edition of this most prestigious book in 1926.

TANNAN’S BANKING is undoubtedly one of the best in the Banking Law field. Every edition of this book has sold like proverbial hot cakes, pointingclearly to its scholastic wealth on the subject, its deft handling by the authors its usefulness, utility and eventually the popularity of the book in the field.

TANNAN’S BANKING in its every edition is eagerly awaited and widely welcomed by the people in the Banking Law field. Present edition is nowreleased with the pride and glory of the previous editions. It is a unique and authentic publication of its kind, authored by a renowned personality, having tremendous knowledge and authority over the subject. New edition is completely revised and updated. The present Revised and Enlarged edition contains 76 Chapters covering entire spectrum of Banking Law and Practice. It contains most upto-date Statute Laws, Case Laws and RBI Master Circulars, Guidelines and Directions and other related matters annotated under appropriate discussions.

TANNAN’S BANKING has always been prescribed and recommended by Indian Institute of Banking and Finance (IIBF), Promotion Tests, Internal andother Exams and is cited and quoted by Hon’ble Supreme Court, High Courts and Tribunals in various judgments.

This most authoritative Treatise is an indispensable guide and reference work for the Banks and Financial Institutions (FIs), Legal Officers, BankingExperts, Branch Managers, Bankers for Promotion Tests, Internal exams, exams conducted by the Indian Institute of Banking and Finance (IIBS), other Universities and Management Institutes, Staff Training Colleges, Law Colleges, Commerce Colleges, Professors of Banking, Academicians, Chartered Accountants, Practitioners, Advocates, Lawyers, Hon’ble Courts, Judges, Bench and the Bar.

www.lexisnexis.in

Test Bank – A Helping Hand in Clearing the Tests

Test is the most important aspect in determining the candidate’s ability in order to get promoted to the next level or to get qualified for the position a person is looking for. A Test Bank is very helpful for the people who want to sit for a competitive examination which will determine the success of the candidate in getting qualified for the next stage.

Some of the examples of competitive examinations are CAT, MAT, Bank PO, SAT and GRE. These types of competitive examinations are conducted from time to time by various institutions. Some of these exams are conducted to choose the right prospective candidates to fill certain types of vacancies and some of these types of exams are conducted to identify the candidates who are eligible to get enrolled in a specified type of training course such as MBA, Engineering, MCA etc. offered by premium institutes of high repute.

Many people do not know how to go about the preparations for the upcoming competitive examination and search many ways of help to get prepared but for them, test banks are the only way to refer apart from regular studying of the course materials with selective topics. The test bank will give them a fair idea as to which types of questions are likely to appear in the exam with their solutions.

Different types of Test Banks are available for the examinations of different types but all the tests are designed to test the knowledge base, skills, and aptitude of the candidate which determines the suitability of the candidate to reach the next stage. The standardized tests are conducted in this manner and are fixed in the format and the dates are also announced in advance which are applicable for all the candidates appearing for the said test and wanting to get succeed.

About The Author

Christopher Ameji has been associated with providing the content on different kinds of solutions manuals for all the US & international textbooks. The author is primarily dedicated to providing the sources that help the students get the answers to their both even & odd problems given in their textbooks.To visit for Test Bank.

Entrepreneur Make It Big in Restaurant Business Is Now Venturing Into Internet Marketing Business

It is always inspiring to hear personal business stories of entrepreneurs who overcame all odds and doubts in venturing into business and make it big. Last Sunday, I just read about how a 35 years old Thai Express Founder Ivan Lee, who started his F & B business with $300K and eventually sold his controlling stake for a sizeable $114 million in the process netting himself $80 million.

What was even more impressive was Ivan had no background or experience in F & B business before he first ventured into his first F & B business. Despite all his doubters, including his family members, about the viability of his business when he first started, he persevered and carried on. Apparently, his father-in-law was also a successful entrepreneur who founded the contract manufacturing firm JIT Holdings and sold it to Fortune 500 company Flextronics for $1 billion in 2000. This deal netted the senior Mr Goh some
$300 million. When starting out, he had benefitted from the financial and advisory support given by his father-in-law, but, subsequently, he went against his father-in-law advise by venturing into other restaurant businesses which were highly successful and are now contributing about two thirds of the business turnovers. An element of luck also play an important part in his business success as he had opened close to 100 stores but about 10 to 20 percent of the stores were not profitable. So he was lucky that his first 10 ventures were successful which provided the cash flow for his subsequent business expansion.

He is now venturing into the internet market in China despite not being in the IT industry. When The Sunday Times journalist contacted him, it found the entrepreneur in Shenzhen, experiencing growing pains all over again. He says that his friends and family are again doubting his new venture. His remark was: “I am a rooke now playing in a much bigger league and I feel like I am nine years back, starting all over again.” This young millionaire is setting his eye on his next big venture where he wants to build the next Baidu (China’s equivalent of Google) or even the next Facebook.

Lesson learnt: To make it big in business you need to be bold, have perseverance and be unique and certainly having financial support from family helps and also an element of luck. He is certainly one hack of a brave entrepreneur!

My advise is learn about internet and social media marketing before plunging into the business and be better prepared for your business venture into the internet marketing world. I am making use of my internet skills to help develop and launch community websites Henley Brunel MBA Alumni (Singapore) and other commercial websites for corporate businesses.

Good luck to all of you out there running your start-up businesses!

month loans- Installment money

month loans offer an easy way to get cash in an emergency. The cash advance industry makes it very convenient for people to get quick cash when they need it most. With so many companies offering online loans, most people with a sourced of income can get money in under 24 hours. Payday fund is the arrangement of money when we need small amount of money in the mid of any month. Many fiscal related works can be done easily when we consider this monetary help. Thus it is quite favorable to have the money in small time period and then you have no hard troubles of lending sums. Your urgent bills and urgent expenses are done on time via this money. There are many benefits while applying such funds. One can have many advantages as installments repayments, easy approval, no collateral submission etc with these plans.

One requirement that most people worry about is a credit check. In fact lenders don’t do credit checks. Another benefit with these sums is that these are not requiring any assets to put it to lenders. Similarly under unsecured form of credit you need not require to place but is availed at high interest rates. You are offered an amount ranging from 1000 pounds to 1500 pounds for a period of one month or less. In actual the time is given for repaying the sum is till your next salary day. You will acquire cash within few hours when you need and also with these conveniences.

Online applications are very convenient because all you need is access to a computer. He does not need to invest the time and energy. With online process, a person fills out a simple online form. Completing all the required information takes just a few minutes. Approval for the loan is also fast. At that point, the borrower gets an online list of several lenders that are suitable matches. The borrower reads the disclosure information about each lender. You do not require having more worries while lending these sums. There are several requirements for getting a loan. A person has to be 18 years of age or older and be a citizen or legal resident of the United Kingdom. There are also income requirements. Some lenders require a regular income of at least 1,000 pounds per month. Applicant need to provide id and address proof to get these sums. 3 month loans are the monetary aid that gives you quite easy sum.

Tracy Thomas is a well known author and has been writing content for 12 Month Payday Loans UK, 12 Month Loans, 12 month loans, 12 month loans bad credit, loans online, 12 month cash loans

Take The 100 Day Challenge For Entrepreneur Success

By making a clear visualization of what you want achieve, you start to make the whole progression of building a successful online business easier. If you focus on the next 100 days, and do the 100 day challenge, those 100 days could be important to your future, by the actions you take today and each day over the next 100 days. Bold positive action creates bold results, take the challenge and build your entrepreneur success.

Here are 6 key steps for you to take today to get yourself going in the right direction and then begin your 100 day challenge.

1. Select your online business system. Are you building from the start or maybe you want an online business presence for your existing business or MLM company? There are a few high-quality systems out there, but some are better for some types of business more than others.

2. Decide on your main product. There are several options you can take with your main selling program, even if you have a business you may want to incorporate something else along side with it. Once you are set up and ready to market your main primary program it will make the difference to your online success and can significantly increase your income.

3. Create traffic flow. The most essential ingredient of online business is making traffic flow to your site. No visitors equals no business. There are several ways that you can do this and from within your system you need to choose the best way for you. Ask the team that you join as to what they advocate for you based on your position and the time you have available.

4. Set your targets. Goal setting is essential, set your goals and targets and set them on a daily action plan basis. Having monthly aims and no means of daily monitoring them will hinder your progress.

5. Work on you. As you build your business work on your mindset as well. Individual development is one of the key entrepreneur success factors.

6. Action. Getting a system, main programs, and goals will represent nothing unless you take action on your set plan. The 100 day challenge is all about taking action every day over the next 100 days. In that way you will not only build your business, but you will also set a new practice, a habit of taking consistent daily action for your online business. It is one of the entrepreneur success factors that make the difference, so take the challenge to yourself, take the 100 day challenge.

New Small Business Directory Release 2013-2014 Directory of Housing Authority Procurement Opportun

New Book Release: 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1

Use this Annual Directory to Apply for Often Untapped Housing Authority Small Business Contracts and Procurement Opportunities

Untapped Small Business Contracts

Housing authorities are a fertile source of contracts for smaller enterprises. Larger city and state contracting opportunities are often more visible and accessible by business entities; but there are a plethora of contracting opportunities with local housing authorities that often go untapped by small businesses.

Easy-to-Use Resource

This directory is an easy-to-use, one-of-a-kind, resource tool for small business owners seeking to grow their companies by doing business with housing authorities across the United States.

Receive Bid Solicitations as Soon as they Become Available

By using the Housing Authority Directory, small business owners can click and apply to receive bid solicitations and procurement opportunities in their regions as soon as they become available by housing authorities. They can also seamlessly click and complete vendor packages online without having to do the research to find and sort out contracting opportunities.

What’s Included in Housing Authority Directory

The 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities & Vendor Applications, States A-F, Volume 1, Edition 1, includes the following:

— Direct links to housing authority procurement applications.
— RFP and Bid Solicitation Requests for several housing authorities, complete with bidding deadlines.
— Housing authority contact information, including street and website addresses.
— Direct links to small business vendor packages in several states.
— Procurement contacts, including point-of-contact names, addresses, telephone numbers, fax lines, and email addresses.

Get started quickly and easily today. See the 2013-2014 Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications, Volume 1, Edition 1, at , for an easy-to-use resource for registering your business and finding contracting opportunities in housing authorities.

________________

Cassandra Black is the author of the Directory of Housing Authority Bidding / Procurement Opportunities and Vendor Applications available via Amazon, Barnes and Noble and Stone Cottage Books, the Master List of Property Preservation Companies Directory, 3rd Edition, and other small business publications.

Tips To Start A Loan Modification Business – Start Within Days

Get ready to be a part of the most booming industry in today’s economy. As a loan modification consultant you can start making thousands of dollar while helping home owners lower their mortgage payment and save their homes. You can start from home or from your office with little or no investment. Here are some tips and steps you can take to start a loan modification business within few days.

First decide a name of your loan mod company. If you already have a business then you can use the same name. Go to your city county office for occupational licenses and permit. Fill out necessary forms. Pay registration fee.

Get a new phone line under your loan modification company name or use home phone number. Get a fax or sign up with a online fax service which will only cost you around ten dollar per month.

Open a business bank account with your local bank.

Next Step is to get all the knowledge you can about home loan modification.

Next step is to spread the word about your new service. Tell all your friends, family members and neighbors of your new mortgage modification service.

Beside these steps there are few other things you will have to learn. For example how to know if the client will qualify for mortgage modification? What are the lenders loan modification guidelines? How much fee should I charge my client? How can I accept upfront fee? What types of forms are required to submit to the lender?

After learning most of the above information you should be able to start up your own loan modification business without have any obstacle come on your way. Before you get started in the mortgage restructure business, you need to research all of the different aspects of the industry, just to be sure you understand what you’re getting into.

Bharatbook.com Commercial Banking in the US

Industry Market Research Synopsis This Industry Market Research report provides a detailed analysis of the Commercial Banking in the US industry, including key growth trends, statistics, forecasts, the competitive environment including market shares and the key issues facing the industry.

Industry Definition This industry comprises establishments primarily engaged in accepting demand and otherdeposits and making commercial, industrial, and consumer loans. Commercial banks and branches of foreign banks are included in this industry.

Report Contents The Key Statistics chapter provides the key indicators for the industry for at least the last three years. The statistics included are industry revenue, industry gross product, employment, establishments, exports, imports, domestic demand and total wages.

The Market Characteristics chapter covers the following: Market Size, Linkages, Demand Determinants, Domestic and International Markets, Basis of Competition and Life Cycle. The Market Size section gives the size of the domestic market as well as the size of the export market. The Linkages section lists the industry’s major supplier and major customer industries. The Demand Determinants section lists the key factors which are likely to cause demand to rise or fall. The Domestic and International Markets section defines the market for the products and services of the industry. This section provides the size of the domestic market and the proportion accounted for by imports and exports and trends in the levels of imports and exports. The Basis of Competition section outlines the key types of competition between firms within the industry as well as highlighting competition from substitute products in alternative industries. The Life Cycle section provides an analysis of which stage of development the industry is at.

The Segmentation chapter covers the following: Products and Service Segmentation, Major Market Segments, Industry Concentration and Geographic Spread. The Products and Service Segmentation section details the key products and/or services provided by this industry, highlighting the most important where possible to demonstrate which have a more significant influence over industry results as a whole. The Major Market Segments section details the key client industries and/or groups as well as giving an indication as to which of these are the most important to the industry. The Industry Concentration section provides an indicator of how much industry revenue is accounted for by the top four players. The Geographic Spread section provides a guide to the regional share of industry revenue/gross product.

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What Is The Role Of A Trade Union

Most people have heard of trade unions, especially when they appear in the news in connection with teachers’ strikes and such matters, but quite often people do not fully understand the purpose of a trade union, who they represent, and the possible benefits of belonging to a trade union. Do you have to join a trade union? Will you be penalised by your employer if you do? How can a trade union help you? This article seeks to address some of these questions and takes a brief look into the overall role of trade unions.

A trade union is a membership organisation that seeks to help and protect its members in the working environment. Although trade union representatives try to establish and maintain good working relationships with employers – and indeed between their members and those members’ employers – most trade unions are independent of any specific employer.

A trade union will seek to help its members in a whole manner of situations. They may negotiate favourable pay and working conditions for their members and discuss and advice on any big changes taking place in the working environment (such as mass redundancy). They will also talk over with their members any concerns they may have about their working environment and help them to find a solution, accompany them in disciplinary matters and at employment tribunals and provide them with legal and financial advice where needed.

Trade unions may also provide protection and representation for their members outside of the workplace. For example, they may try and place pressure on the government or public bodies to make changes which will benefit their members or may seek to promote their members’ rights and objectives in other ways.

By law, an employer cannot penalise an employee for deciding to join a trade union, deciding not to join a trade union, or deciding to leave a union of which they were previously a member. The decision is entirely up to the employee and they must not be made to feel any pressure about their decision by their employer.

In conclusion, many workers join a trade union because they believe they will be able to negotiate better pay and terms and conditions, they will have access to training for new skills, they feel confident that they will have somebody to turn to – who has their best interests in mind – who will be able to help them with any problems at work. They are also attracted by the prospect of lifelong legal and financial advice that will be made available to them. If you are interested in a joining a trade union you should look for information in your work handbook or contact the TUC for details of your local union.

Copyright (c) 2011 Robert Gray

Stop, Collaborate and Engage Small Business Communication Tools for Entrepreneurs to Navigate the Social Media Seas

Oldies but goodies…

The social media landscape has significantly changed the face of small business communication, but it does not mean previous technologies have been rendered useless. “Old” technologies, such as e-mail newsletters, instant messaging and message boards are still active and can still increase productivity (and sales!). Many entrepreneurs already have a strong understanding of these technologies and have probably used them in the past. Consider dusting off that old e-mail newsletter you belong to – you know, the one you haven’t read in 2 years – or do a quick search of what message boards are out there. You may be reminded of and surprised at how useful these seemingly out-of-date services can be.

Some you’ve probably heard of, but may not know the full power of…

LinkedIn

LinkedIn has become the platform for business-focused social networking. By setting up a LinkedIn profile, users are able to post their work history and professional profiles for others to see. This tool presents opportunities for generating new business, reconnecting with old colleagues, and finding a job.

While many business users may have a LinkedIn profile, they may overlook the other small business communication tools LinkedIn provides. For example, LinkedIn Groups are a simple way to create an online forum where customers, prospects and industry insiders can exchange ideas. Similar to an e-mail newsletter, the Group allows invited LinkedIn users to interact with one another and for a company to communicate key messages. With some simple work on the front-end to get the group moving, an entrepreneur can then take a back-seat to let the patients run the asylum – while still maintaining his or her position as the group leader.

Wiki

A wiki (rhymes with tricky) is a website that allows users to edit the content that is posted on the page; the trick to wikis is ensuring the edits are accurate. Wikipedia, for example, is an editable online encyclopedia in which users can edit the content. The reason the information remains accurate is Wikipedia has designated individuals to monitor updates.

From a business perspective, a wiki is a great small business communication tool for companies with geographically distributed offices or teams. Users can post a document or other materials on an internal wiki and allow a group to review and edit the material in one place. Beyond the team collaboration, the wiki also helps with “version control,” a problem that occurs when some users do not have the most up-to-date version of a document. Microsoft’s SharePoint offers companies the ability to make internal wikis, as well as discussion boards.

Some small business communication tools you may not have heard of…

Yammer

Yammer is an enterprise microblogging service – think of it as Twitter for internal business communication. The service allows businesses to create their own internal communication channel and limit use to those who have a valid company e-mail address.